Bernards ups its value, price points with new premium brand

Bobby Dalheim//Senior Editor of Case Goods and Global Sourcing//February 13, 2024
HIGH POINT – Full home furniture supplier Bernards will launch a new premium brand at the coming spring High Point Market and, with it, a new furniture collection.
Apex, the new brand, targets interior designers and retailers with a strong focus on design and fashion, the company said. Trilogy, the new collection, is a whole home line encompassing around 80 pieces. Trilogy marks the third consecutive market the company has released a collection of more than 70 pieces.
Trilogy is designed once again by Stephanie Lena, who also designed Bernards’ two previous major launches. It includes four dining sets, three bedrooms, three occasional groups and three upholstery groups.
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