• About Us

    Herman Bernard founded Bernards Inc. in 1983. The company was acquired by Dale Ward and Jeff Friedman in 2006.

    Dale Ward, a former Klaussner sales representative, joined Bernards in 1990 as sales manager. Jeff Friedman, who owned stake in U.S. Furniture Industries and is the grandson of the company’s founder, joined Bernards in 1991 to handle product development and overseas sourcing.

    Daniel and Janet Lim purchased Bernards Inc. and renamed the company to Bernards Furniture Group in 2015. Daniel Lim and Steven Lim serve as the new company executives, with Dale Ward remaining with the company as senior vice president. The Lim family owns and operates a large portfolio of furniture companies, with Bernards being the newest addition.

    Our company sources its product from Brazil, China, Malaysia, Mexico, Taiwan, and Vietnam. We sell to more than 2,500 retailers in the US, with our largest accounts in the Southeast and Northeast.

    Our goal is to have each and every item in stock to serve you, our dealers, so that you in turn can service your customer. Along with our outstanding internal customer service staff and outside sales representatives, we will continue to keep a forward vision to remain your one stop furniture source!

    Thank you for your loyalty as we strive to attain our number one goal: your satisfaction.

    5644 Hornaday Road
    Greensboro, NC 27409
    P: 800-861-6130
    F: 800-348-6738

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